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SERIES: Sects Sell — : Zendik Farm

Launched in January 2019, Sects Sell is my weekly opportunity to explore a cult and experiment with a mid-century-ish, retro style of advertisement. New pieces are posted every Friday on this page and on Instagram – follow this and other work at @bridgetmakesstuff.

When I was 13, and newly allowed to go places with my, friends by myself, two places I went often were Georgetown and White Flint Mall. When I was reading through the cult list I made with my roommate, I thought Zendik Farm would be an easy one. I’ll just draw a stop bitching start a cult bumper sticker! But obviously I started working and Hannah started reading me blogs from ex-members, so I decided to take the bumper stickers that were aggressively sold/panhandled on the streets of Georgetown and combine them with another primary influence: Limited Too

Cult Inspo

Zendik Farm is way more complicated than I ever knew, tbh. We spent quite a lot of time with an FAQ written by ex-member Helen Zuman. I recommend her FAQ page if you want more details and I’ll buy her book at some point.

Basically, they’re a supposed commune that’s actually basically a dictatorship. They insult each other publicly, have sex meetings to decide who can fuck, and claim to be ecological advocates but drive hundreds of miles every day to sell shit to randos.

They’re p famous in DC for the omnipresent stop bitching and start a revolution bumper stickers and I died a little learning how much merch they sold. LOOK AT THIS:

Ad Inspo

This is less retro than my usual picks, but I couldn’t resist framing it after a Limited Too catalog. They have so much merch! Why not more effectively market it to the young women of 1999! We got that v specific font, bright borders, and impractical products.

To keep it appealing for 1999 tween BOYS, I have included the howling wolves. You know the ones:

Tell me what you think!