the resume

selected work experience

bridget makes stuff | 2018 to present

  • art + graphic design including: promotional materials, podcast/album/book covers, shirt design, commissioned works
  • brand + web design including: logo design, new brand development, website evaluation, website design and redesign, marketing strategy, social media strategy
  • please see website portfolio

American for the Arts | 2015-2018

membership marketing senior coordinator | November 2015 – August 2018
promoted from membership marketing coordinator | December 2017

  • implemented a rate adjustment for member dues in 2017; as a result, the program saw a 21% increase in membership revenue of over $40,000, which was sustained into 2018 
  • reduced expenses significantly by selecting new vendors and platforms for digital resources including email discussion lists and a career center
  • rebranded the program to center the value of being connected to other folks in the field, rather than discounts. Some examples: 
    • designed new benefit fact sheets based on member segments
    • oversaw the design of a new membership brochure that centered member stories
    • oversaw the design of a new member pin Contributed to the redesign of the membership portion of the website
  • developed mission-centered resources for our stakeholders including a Member Briefing series that connected members directly to our staff experts and two new “network” segments offering specialized support to the arts education field

Arts Action Fund intern | January 2015 – April 2015

  • provided support for Arts Advocacy Day and related events 
  • created and administered a social media plan in support of AAFs target issues 
  • promoted membership and social media engagement with content relevant to a broad cross-section of arts advocates; expanded online visibility 

Goucher College Master of Arts in Arts Administration Program | 2012 – 2015

alumni coordinator | January 2014 – August 2014

  • researched prospect information; reviewed and updated contact information, adding 40+ missing alumni to the database, located several alumni of note
  • created and implemented social media plan to increase engagement with facebook page; initial campaign post saw an 8000% increase in viewership from previous post, settling into an average of a 250% increase in clicks on routine scheduled posts 
  • created succession plan

Imagination Stage | 2014 – 2016

patron services associate | December 2014 – January 2016

  • managed class registrations and other information in Raiser’s Edge database
  • provided direct customer service: accept class registrations, complete ticket sales, facilitated rentals and interface with clients, provide basic organizational information

freelance live event management, stage management | 2008 – 2014

  • created own marketing and branding strategy; successfully booked full seasons
  • served as primary project manager on the bulk of the events completed
  • maintained personal database of clients and contacts 
  • managed touring logistics, contracts, budgets, staffing on behalf of organizations
  • interfaced with all organizational departments in the facilitation of a production, including the following areas: performance, technical, office/administrative, human resources, and artists

selected board service

Blondes vs Brunettes DC executive committee | 2016 to present

Chair | 2019, 2017
Marketing Committee Lead | 2018

Pointless Theatre Company | 2015 to present

marketing committee chair | 2018 to present
board of governors | 2016 to present
long-term planning consultant | 2015

Emerging Arts Leaders of DC | 2015 – 2018

co-chairman | 2016-2017 term
marketing committee lead | 2015 – 2016; 2017 – 2018

education + certification

Graduate Certificate, User Experience Design | University of Baltimore
MA, Arts Administration​ | Goucher College
Emphasis: marketing and mission & goal-oriented planning processes
BA, Theatre​ | University of Maryland, College Park 
Emphasis: stage management

Certificate, Membership Management | American Society of Association Executives

software + competencies

  • creative
    • illustration + design: Procreate, Illustrator, Adobe Sketch, Adobe Fresco
    • presentations + infographics: InDesign, Publisher, PowerPoint, Prezi, Canva, Visme
    • multimedia: Garage Band, iMovie, Snapseed, Photoshop, Affinity Photo, Anchor
  • web design
    • web design + hosting: WordPress, SquareSpace, Wix, Google domains, Dreamhost
    • eCommerce: woocommerce, Shopify, Etsy, Printful, Gooten
    • prototyping + wireframes: Axure, XD, paper
    • user testing: OptimalSort card sorting, OptimalSort treejack evaluation, X Labs head/eye/gaze tracker, Tobii eye-tracking system, Google Forms surveys
    • evaluation processes: content inventory, heuristic evaluation, competitor analysis, journey mapping, personas, site mapping
  • marketing + communications
    • CRM: netForum, Tessitura, Blackbaud, Blue State Digital, Wild Apricot, NationBuilder
    • email: MailChimp, Magnet Mail/Higher Logic, Constant Contact
    • databases: Airtable, Excel
  • social
    • tracking + evaluation: Facebook pixel, Facebook insights, Google analytics, Instagram insights, Pinterest analytics
    • scheduling tools: Later, Planoly, Hootsuite